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The Rise of AI Companions

The talk opens by revealing the widespread and varied use of AI companions for emotional and relational needs. Over 300 AI companion apps were released in 2025, used by diverse groups including young people, older adults, caregivers, and those grieving. People are using AI for emotional tasks like writing eulogies and even considering raising AI families. This chapter sets the stage for exploring how AI is infiltrating human intimacy.

Hello and welcome TED members. I'm Whitney Pennington Rogers. I'm a curator here at TED and I am thrilled to be here with you for today's live event. As technology has become more embedded in our daily lives, it's also quietly reshaping something deeply human. How we connect, how we experience intimacy, and how we understand relationships. From dating apps to AI companions, the tools

we use are influencing not just who we connect with, but what we expect from connection itself. To dig deeper into what this moment means, not just for sex and romance, but for all of our relationships. Someone who has been at the forefront of these conversations, sex tech expert Brian E. Cole. Hello, Brian.

- Hello. Thanks for having me. Yeah, thank you so much for being here with us to speak to sort of this realistic part of what the moment we're living in.

You know, I think when people hear the terms sex tech or AI relationships, there is this sense that this is futuristic or maybe something that's very fringe and you talk a lot about what the landscape looks like now and what we're seeing. Can you share some other technologies that are out there at this moment and maybe some surprising ways people are using them in their everyday lives?

- Oh yeah. I mean I think that I think the it's almost like the technology isn't surprising me anymore. It's us, right? So in the last year in 2025, there were over 300 AI companion apps just developed and released on the market. And I actually don't find the features that interesting anymore. Um certainly in the future we'll see that they will be able to track our eye

movements and you know they already track tone of voice those sorts of things. It's actually just the amount that are in the market and who is using them and how we're using them. So as I said before you know you can't you can't go too far without realizing oh my goodness this is actually not just the cliche guy in the garage. This is everyone. It's definitely young people

are using it more and more, but also older people for support that are feeling lonely, people that understand technology as well as people that are a little less dextrous with it. It's people that have using it for caregiving or have lost a loved one or in long-distance relationships or neurodivergent users or people that are navigating grief illness. You know,

there's all these different reasons now why people are turning to AI for companionship. And I think, you know, I was at a 40th um a couple of weeks ago and it became very obvious that we're all using AI for these emotional moments as well in front of people. So, not just for that companionship, but for writing a 40th speech. There's just there's just something you can tell when you go

to like a a moment that's meant to be about you reflecting on your friend and this is going to be my you think I think I think that guy used AI to create that talk or you know even I've heard anecdotes of people using it to write eulogies. Um these things in relationships that were never meant to be efficient that suddenly we're saying oh my gosh this is this is infiltrating

my day-to-day relationships. I think when I look on the frontier, which is, you know, three years ago, that's what I was seeing was, okay, we're all going to use this for companionship. I think even in the last couple of months, that idea has shifted even more. And this is really a a peak into what's around the corner, particularly if we don't be more careful, and we can get into that around

the guard rails or the questions we'll we'll ask ourselves. But I think what I'm seeing now and we're seeing always a good signal is what are these sensational stories in the media around this topic and it's about people deciding uh to have families with AI.

- And so it's not just about your AI girlfriend or boyfriend or your falling in love or you're dating an AI for companionship. It's now this extension of what was previously exclusively a human domain. And there was a recent story about a young boy who's decided he wants to, you know, have this AI wife and they want to adopt a human child in the future and raise um an AI family.

Now, I think that's going to be uh pretty difficult legally to do, but we're we're seeing those ideas. People are going, I could raise a family. And then, you know, as I said in the talk, this isn't just about, you know, the lonely men. You know that are that have decided to use this for companionship or for this idea of raising a family. We also have a gender split where women are

also using this and in that sort of future facing context women that are facing fertility issues and can't actually have children are thinking or talking about what would it mean to raise an AI family. So if I can't have a child biologically, what would it mean to have AI children and simulating that?

So I think that's where um I'm more and more surprised about how people, you know, the technology is already here. Um we're not putting that back in the box, but how people are deciding to use it. And quite often that then dictates the next innovation or features we're seeing.

I mean, there's there's so much there and it's incredible to see that there aren't really these patterns of it's always this person doing this thing that it really does seem like it's ranging the gamut. And when you think about adoption, are you are you seeing that there are certain misconceptions for people who maybe are slow to pick this up or are have some hesitation or uh you know questions

around the usage of AI in this way and companionship? What are some of the I guess the common misconceptions you're seeing coming from that segment of the population - um that are resistant to using AI for for emotional needs.

- That's right. - Um I'm thinking of my dad right now who just turned 80 who you know who will ring me up and be like Bri can you use chat GPT for this thing for me on my behalf. Um but I think uh I actually think it's more that there's a resistance more there around well how do I use it but it's becoming so easy to use that um you know that adoption curve is so much quicker than if we say 10-15

years ago when social media first came out and people didn't really what's a status update how do I use this social network and I was getting those same calls from my parents. I think if you're you're a critical thinker and you're already over the adoption curve and you've started using it and seeing oh this is actually um providing a lot of um support almost frictionless um in

terms of how I can talk to AI the the um the resistance the skepticism there is more about oh this feels a bit extractive what is going to happen here and I saw some questions in the chat there about you know what happens when suddenly uh diarrhea most innermost thoughts are now landing on a tech platform and what sort of what does that mean for me so I think there's first a

Question where people are sort of thinking about this in terms of where's my data going, which we already saw with things like Facebook or, you know, when people are using phones and downloading apps, there was that oh, I've got you know I've got to read the terms and conditions, and very quickly as a society we kind of have gotten over that, a lot of us and going oh yeah just press

agree. But there's that initial resistance there, and then I think the second thing we think about when we're using this, we go, I don't know if this actually feels good, is because you're recognizing the dependency that you have on the platform because it feels really good. What's the actual sacrifice? What is the cost here if I go and use AI for my therapy needs

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